YouTube
YouTube is an online video sharing and social media platform owned by Google since October 2006.
It is the second most visited website, with more than one billion monthly users globally. As of early 2019, more than 500 hours of video content were being uploaded on youtube per minute.
Media categories on youtube include youtube music videos, youtube video clips, short films, documentaries, news, audio recordings, movie trailers, teasers, live streams and many more. These contents are mostly generated by individuals.
YouTube generates revenue via
1. Advertisements.
2. Paid content such as movies and exclusive content.
3. Google's AdSense program: this is quite useful financially to both youtube owners and their authorized content creators.
YouTube can be used on a variety of devices/platforms including
1. Computers via their website
1. Computers via their website
2 Mobile devices via mobile apps
3 Network television: a lot of television nowadays are compatible with internet use, these televisions can also access youtube.
4 Other devices that can access and utilize the internet.
How to a create youtube channel
To create a youtube account, please follow the steps below
1. Visit YouTube.com and click ‘sign in’ in the top right corner of the page:
2. Login using the Google account you’d like your channel to be associated with
3. Navigate to your YouTube settings located in the top right corner of the screen, click on your profile icon and then click "Create a channel."
4. Create your channel
You have the choice of creating a personal channel or a business channel.
5. Customize/ Optimize your channel.
If you don’t have a Google account, you’ll need to create one before you can get a YouTube channel/account.
You have the choice of creating a personal channel or a business channel.
5. Customize/ Optimize your channel.
- Upload a profile picture
- Add a description of your channel
- Add links to your sites – this includes links to a website, blog and or social media links to Facebook, Instagram or Twitter
How to create a YouTube channel if you don’t have a Google account
If you don’t have a Google account, you’ll need to create one before you can get a YouTube channel/account.
To do this, simply follow the steps below:
1. Head to YouTube.com
2. Click ‘Sign In’
3. Select the ''create Google account'' option
4. Follow the steps to create your Google account
Once you have created your Google account and follow the steps above to create a YouTube channel.
How to optimize your youtube channel
1. Add your description
This is a very brief summary of what your brand or content is all about. The description is limited to 1,000 characters. One should be mindful of the first 100-150 characters because the other characters may be cut.
The description provided will be indexed by search engines and can feature across youtube in suggested channels and search results. It is quite beneficial to include some relevant keywords in your description.
2. Add links
This is a very brief summary of what your brand or content is all about. The description is limited to 1,000 characters. One should be mindful of the first 100-150 characters because the other characters may be cut.
The description provided will be indexed by search engines and can feature across youtube in suggested channels and search results. It is quite beneficial to include some relevant keywords in your description.
2. Add links
One can have up to five links appear in their channel's banner. The first link will appear big, while the remaining links will appear as icons.
To add the links please follow the steps below:
◘ Click the Customize Channel button on your channel's homepage.
◘ Then click on the gear icon in the upper-right corner, just beneath your cover art.
◘ You’ll see a Channel Settings lightbox appear. Here you need to toggle on the option labelled “Customize the layout of your channel”:
◘ After you’ve enabled the customizations on your channel, return back to your channel homepage and you’ll now see the option to Edit Links under the settings menu on your cover art.
◘ Click the Edit Links option and you’ll then be taken to the About section of your channel. Here you’ll have the option to add links and choose how many are displayed over your cover art.
To add the links please follow the steps below:
◘ Click the Customize Channel button on your channel's homepage.
◘ Then click on the gear icon in the upper-right corner, just beneath your cover art.
◘ You’ll see a Channel Settings lightbox appear. Here you need to toggle on the option labelled “Customize the layout of your channel”:
◘ After you’ve enabled the customizations on your channel, return back to your channel homepage and you’ll now see the option to Edit Links under the settings menu on your cover art.
◘ Click the Edit Links option and you’ll then be taken to the About section of your channel. Here you’ll have the option to add links and choose how many are displayed over your cover art.
3. Add a channel trailer
A channel trailer is a beautiful preview of what your channel and content are all about and why they’ll want to subscribe and check out your videos. It will be the first thing visitors see on entering your channel.
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